‘In 2008 we raised the money to realise our dream. Is it competitive? Sipsmith was established in London in 2009. When we first started, the big guys said, how can you possibly guarantee the consistency? Fairfax After years drinking as an amateur, Fairfax turned passionately professional with the launch of Sipsmith. Since I got married in 2005 when we bought a house off Askew Road. What are the best and worst aspects of drinking in London? I went to work for Diageo and had a great time. ‘Drinks have a very personal, emotional resonance for people and that is inspiring. Our Summer Cup, which is gin-based, took about 18 months. Cheers, Fairfax. It is made with both gin and vodka, so the marriage of the two spirits is fundamental. The co-founder of gin distillery Sipsmith shares his top tips for launching a start-up. It shouldn't really be shaken because you bruise the gin. Childhood friends Sam Galsworthy and Fairfax Hall founded Sipsmith in 2009 after battling to overturn a law to enable them to create the first small batch gin distillery in London in almost 200 years. Sipsmith is giving two people the chance to win tickets to next year’s Wimbledon championships, as well as a year’s supply of Sipsmith gin – find out more at sipsmith.com/wimbledon-competition. Each botanical plays its part but the noteworthy few being liquorice, coriander seed and angelica, which play distinctive roles. Where would you recommend anyone in London go for a drink? Prudence (named after former Prime Minister Gordon Brown’s favourite watchword) was the team’s first still. It may be an aside to their current story, but worth recording for the history books as in years to come, that little garage may well become the stuff of legend given its role in the history of craft distilling in the UK. It’s hard to underestimate the impact that this change in legislation has triggered in the UK since. Sipsmith was founded in 2009 by friends Sam Galsworthy and Fairfax Hall who where then joined by master distiller and writer Jared Brown. How does your gin taste different from other gins? What we produce in a year, they produce in a morning. Which area of London do you find most inspiring? It’s a wonderfully vibrant and multicultural area that always has a lot going on. There'll all good. They do Tanqueray, Smirnoff, Baileys, Bell's... Then in January 2007, Sam and I thought the time was right. Discover the part we’ve played in inspiring a new generation of sipping with over a decade of marvellous milestones. These values have undoubtedly led Wimbledon to become a pinnacle of international sport, and Sipsmith to have become a global benchmark for great-quality gin.”, Mike Desmond, commercial and media director at the All England Lawn Tennis Club, said: “We are delighted to welcome Sipsmith to the family of official partners of the Championships. Thank you for subscribing. In December 2015, Sipsmith floated the idea of making an at home delivery service of these experimental gins and placed it on crowdfunding website, Indigogo. 15th March. Our other problem was that while Sam and I were passionate gin drinkers, we didn't know how to turn a recipe into something everyone would love. For more information about Sipsmith, visit their website: www.sipsmith.com. Here in the UK the number of distilleries had decreased dramatically in the last 100 years, with most alcohol produced on a large-scale. The key fact that many other distilleries don’t realise is that Sipsmith’s real success is not just in producing high quality spirits or riding the “craft” wave, but in their ability to convey their story which is, fundamentally, about people. ‘She’s fiery, yet beautifully creative’, remarks Fairfax Hall who, along with Sam Galsworthy, makes up one half of the Sipsmith duo – co-founders of London’s newest microdistillery. Is that viable, throwing away two thirds?
He worked in a winery in Chile, then found the beer world, and was based in the USA, working out there for Fuller's. We'd written a business plan, which was important because it showed we'd thought it through, with financial projections that made it look at least tenable. The result is, as one might expect, a bombastic juniper explosion. Balancing a whole host of aromatic botanicals to create a gin that is dry, spicy, and full of character, Sipsmith is made using ten carefully selected botanicals from around the globe: Macedonian juniper berries, Bulgarian coriander seed, French angelica root, Spanish liquorice root, Italian orris root, Spanish ground almond, Chinese cassia bark, Madagascan cinnamon, Seville orange peel and Spanish lemon peel. Since I got married in 2005 when we bought a house off Askew Road. The subject of his compliments is Prudence, the first copper pot still in London for 189 years. Where are your favourite local haunts? It can be a little expensive but then it is worth paying for true quality.’. She was designed in collaboration with one of Germany’s oldest distillery producers Christian Carl (a family business which has been crafting stills since 1869 and which has since created many of the stills for the smaller craft distilleries) and is as complex as she is beautiful.